Pikitup Collects New Possibilities Pikitup, the City of Johannesburg’s waste management entity is rolling out a vigorous campaign themed Collecting New Possibilities, which forms part of a bigger waste management strategy to minimise waste going to landfill sites.
The campaign seeks to educate, empower and encourage the residents of Joburg to take back their City and reclaim Jozi. The campaign will inspire residents to start creating new possibilities for themselves and their communities through recycling initiatives. The platform will mobilise and engage all sectors of society to actively participate in delivering a cleaner Joburg through responsible waste management. This intervention is in line with one of the key deliverables of the Integrated Development Plan (IDP) of the City of Johannesburg for Pikitup, which is to “ensure the cleanliness of the City through education, awareness and by-law enforcement”.
In the 2014-2015 financial year alone, more than 20 000 tonnes of recyclable waste was successfully diverted – from landfill sites through the City’s Separation@Source programme. The tonnes diverted represented approximately 21% of residents’ participation, however we realise that more needs to be done to exponentially increase participation in the Separation@Source programme. Further to this, we acknowledge that more work needs to be done to encourage communities, though, SMMEs and Cooperatives, participate meaningfully in the economic value chain that accrues from recycling.
“The City aims to increase residents’ participation, however to achieve this, more needs to be done in order to change the mind-set of the Joburg citizens. It is against this backdrop that the City will embark on a four month clean-up campaign. The first cleanup campaign will be held on Saturday, 27 February starting from 08h00 am at the JHB Art Gallery. This will mark the first of many clean-ups that will be conducted by the City under the “Team Up to Clean Up” banner. The clean-ups will continue every Saturday until 25 June 2016. “We therefore call upon all residents of the city to be environmental activists and vanguards of their open spaces by taking part in initiatives geared to make Johannesburg a World Class African City,” says Amanda Nair, Pikitup MD.
“The aim of the cleanup campaign is to mobilise society at large to become active citizens in cleaning up their neighborhoods, back yards, streets, schools or local parks in an effort to keep the environment clean and safe to live in. This initiative will be rolled out in all the seven regions of Johannesburg. All depots of Pikitup will be participating in cleaning up identified hot spots in their respective areas,” says Nair.
The City and Pikitup acknowledge that the goal of becoming a world class African city can only be achieved if we work together. This requires partnerships and participation from various stakeholders. “Behavioural change in the home, in the workplace and in the schools is key to the success of waste prevention and minimisation, and therefore significant resources will be allocated to developing partnership, and involving stakeholders in education and awareness programmes,” says Nair.
The City also calls on corporate SA to rally behind the campaign and support in achieving these goals by participating in the business briefing sessions that will be taking place during March 2016.
Stakeholder engagement and the involvement of organised labour, business and civil society, is key to our success. We recognise that greater effort needs to be placed on community leaders, ward councillors, ward committees and other organisations to assist us. We are mobilising all of our stakeholders, to assist us in changing the way we behave in relation to waste management. The waste minimisation campaign is one of the many number of projects that will assist us to achieve this.
Amongst the dignitaries in attendance at the Clean-up starting on Saturday, 27 February 2016, will include but not limited to the Miss Earth SA, some UJ students, Environmental Forums based in Inner City, to name a few.
Residents can get more details about the clean-up site on www.pikitup.co.za, call 0860 5628 74 or follow “A Cleaner Joburg” on Facebook and on Twitter: @CleanerJoburg.
Residents can also post their clean-up activities on twitter using the following hash-tags #collectingnewpossibilities #takebackjozi #teamuptocleanup.
FOR FURTHER INFORMATION PLEASE CONTACT:
Contact: Jacky Mashapu
Cell: 079 506 0568
ISSUED BY PIKITUP, THE CITY OF JOBURG’S WASTE MANAGEMENT ENTITY